The new price review affects products such as Eagle Lager, Eagle Extra Stout,
Trophy Stout, Beta Malt, and Grand Malt.
Head of Sales of the company, Olaleye Abimbola, disclosed that it is confident
that the decision to review the prices benefits all its partners.
Abimbola however called on the company’s partners to honour the old pricing
strategy it had in the previous months until the new changes were announced
and implemented.
This is the second time the company will increase the prices of its products
in one year. International Breweries disclosed a forex-related loss of N162.2
billion in its first quarter report.
Major brewers in Nigeria have been hit by an economic crisis due to inflation,
foreign exchange volatility, and rising production costs, which has led to
price hikes across the country.
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